The Key Elements of Great Logos
Designing a logo isn’t quite a simple job. This is simply because a logo is the face of any brand and should therefore be taken very seriously when being designed. There is more to designing a symbol than just graphic layouts . Designing a logo requires specific skills, plenty of practice and experience just like any line of work. Below are guidelines which can take you through designing the perfect logo for your company.
First of all, preliminary work is very crucial . It should be the very first step in designing an effective logo. You could only draw some sketches using paper and pencil drawings or drafts produced by the use of a vector program like illustrator. You could come up with as many sketches as possible until you receive the perfect sketch. Sketching will help you have a clear picture of what you need. An effective designer will spend more time in this step of logo designing than any other step in the design process.
The other step is to create balance. In emblem designing, balance is very crucial because our heads naturally perceive a balanced design as attractive . Right from the weight of the graphics, to the colors and dimensions should all be equal and neatly done on each side. There is no rule of balance. But what you believe is appealing to your eye won’t be necessarily appealing to another party. Your artistic approach of balance might not attract the masses you intend to attract. Because of this, it is almost always safe to go for a balanced design strategy.
You should also consider the factor of dimensions when it comes to designing a symbol. It should seem good and legible at all sizes. It should not lose its definition when scaled down for small promotional items or letterheads. It should look great when used for larger formats like billboards or digital formats like the wed or TV.
It is important that a logo is made simple. A simple logo is easy to identify and can easily engage the audience. Always remember that a logo is an emblem and not a manifesto therefore, it needs to be as simple as possible. The majority of the popular logos that you see around are very straightforward and easy to identify even with no caption or the manufacturer’s name.
You should use color wisely. A skilled designer knows that color concept is complicated and will understand the basics and use color to their benefit. It’s advised that you do not use really bright colors that are difficult on the eyes. The other tip of how to use color is that you should use colors close to each other around the color wheel. You should also know how colors evoke feelings before settling on the ones to use.